AI Insights · Timothy · July 2025
Top 5 Fashion Games Performance in Kenya Q2 2025
Explore the performance of the top five fashion games on a unified platform in Kenya during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, fashion games continued to captivate audiences in Kenya. Here’s a look at the performance of the top five fashion games on a unified platform, as reported by Sensor Tower.
Fashion Show: Makeup, Dress Up from Dress Up Games for Girls showed a varied performance across different metrics. Weekly revenue peaked at around $33 in mid-May, while downloads fluctuated, reaching a high of 12.3K in mid-April. Active users exhibited an upward trend, peaking at 36.6K by the end of June.
Hair Tattoo: Barber Shop Game by CASUAL AZUR GAMES saw no revenue during this period. Downloads initially declined but later rebounded, reaching 4.8K in the last week of June. Active users decreased initially but showed recovery towards the end of the quarter, stabilizing at 52K.
Fashion Queen: Dress Up Game, also from CASUAL AZUR GAMES, experienced minimal revenue generation. Downloads showed a declining trend, with a notable drop to 1.4K in the last week. However, active users remained relatively stable, hovering around 25K throughout the quarter.
Fashion Makeover:Salon&DressUp by Happy Go Game maintained zero revenue. Downloads showed an upward trajectory, peaking at 6.5K in late June. Active users also increased steadily, ending the quarter at approximately 7.4K.
Satisfying Skincare ASMR Game from Azel Games had no revenue but showed a strong start in downloads, peaking at 6.6K in April. Active users grew consistently, reaching a high of 14.2K by the end of the quarter.
For more detailed insights and analysis, visit Sensor Tower.